Marketing in the AI Era: When Everyone Can Build, Who Wins?

​A Slush Week side event by Meridian (meridian-agency.com ↗) × The Awesome Marketers (awesomemarketers.fi ↗) ​AI has made it possible for anyone to build, launch and copy at speed. When what you offer is easy to replicate, the lasting advantage lies in something harder to copy: how people discover, understand, trust and choose your company. ​That puts marketing and distribution at the centre of growth. The catch is that AI has flooded marketing too, with slop that all reads the same. ​Our three panellists bring very different takes, from organic social media and founder ghostwriting to agentic AI, and go head to head on: ​Why marketing now matters more than what you build ​How to stand out when everyone can mass-produce content ​Why Finland’s best companies are still so quiet online ​Whether you’re building a company or leading its marketing, join us for an evening of lively debate, with plenty to continue over drinks afterwards. ​Agenda ​17:30 - 18:00: Doors open ​18:00 - 18:45: Panel discussion ​18:45 - 19:15: Q&A ​19:15 - 20:00: Networking and drinks ​Venue ​Meridian HQ, Ruoholahti, Helsinki. Exact arrival instructions will be shared with registered attendees. ​Food & drinks: Snacks and drinks provided. ​Photos ​We may take photos at the event to share on social media. Please let the organising team know if you prefer not to appear in any photos ​About our speakers ​Maxine Buchert (linkedin.com ↗) | CEO & Co-Founder, Meridian (meridian-agency.com ↗) ​Maxine Buchert is the CEO and co-founder of Meridian Agency, a marketing agency that works with some of Finland’s most hyped brands. She's previously worked in NGOs, politics, startups, and in Slush's marketing team for 3 years. She's now working on redefining what social media marketing on LinkedIn, Instagram, and TikTok looks like in the Nordics. ​Otso Karvinen (linkedin.com ↗) | Co-founder & CEO, Parvi (parvi.ai ↗) ​Otso Karvinen is co-founder and CEO of Parvi, an agentic AI agency for marketing and sales. Over the past 15 years, he has worked with commercial teams ranging from early-stage startups to some of the largest companies in the world. ​Roman Pikalenko (linkedin.com ↗) | Founder, Kaizen (romanpikalenko.me ↗) ​Roman Pikalenko is the author of From Invisible to Investable and the founder of Kaizen, a ghostwriting agency for climate-tech founders. Since 2023, he’s written 2,200+ LinkedIn posts, plus articles, newsletters and email courses. His clients are leaders worldwide, including LinkedIn Top Voices, a Silicon Valley CEO and a UN-ITU chairman. ​About the organisers ​Meridian (meridian-agency.com ↗) is an organic marketing agency and strategic partner to companies and their founders across LinkedIn, TikTok and Instagram. Meridian’s work has reached over 200 million organic views across 50+ social accounts, for brands spanning B2B, deep tech, gaming, beauty and hospitality, including Helsinki Partners and Moira Cosmetics. ​The Awesome Marketers (awesomemarketers.fi ↗ a community for marketers in Finland to connect, exchange ideas, and learn from each other through events and practical conversations. ​Come for the ideas, stay for the conversations. See you during Slush Week!